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Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
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Covert Cows and Chick-fil-A: How Faith, Cows, a... 1400213223 Book Cover

Covert Cows and Chick-fil-A: How Faith, Cows, a...

by
Edition Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Edition Details
Format:Paperback
Language:English
ISBN:1400213223
Format: Paperback
Condition:
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