Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

by Steve Robinson

Book Overview

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over...

• Format: Paperback
• Language: English
• ISBN: 1400213223
• ISBN13: 9781400213221
• Release Date: August 2020
• Publisher: Thomas Nelson
• Length: 224 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.6" x 5.5" x 8.3"