Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

by Steve Robinson

Book Overview

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will help you...

Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.Understand the positive impact of building a business...

• Format: Hardcover
• Language: English
• ISBN: 1400213169
• ISBN13: 9781400213160
• Release Date: June 2019
• Publisher: Thomas Nelson
• Length: 224 Pages
• Weight: 0.94 lbs.
• Dimensions: 1.0" x 5.9" x 9.1"

Customer Reviews

You absolutely must read this book!

This was one of my favorite business books 📚 Great points on building a brand (over a business). Easy read. Great stories. Love, love, love this book!!