Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times

by A. Coskun Samli

Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this...

• Format: Hardcover
• Language: English
• ISBN: 0899307965
• ISBN13: 9780899307961
• Release Date: September 1993
• Publisher: Praeger
• Length: 200 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.4" x 9.6"