Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

by Thorsten Staake and Elgar Fleisch

Knowing the Enemy - The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures - Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches - Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools - Towards a Fact-based Managerial Approach.- Determining the Market Share of Counterfeit...

• Format: Paperback
• Language: English
• ISBN: 3642095623
• ISBN13: 9783642095627
• Release Date: October 2010
• Publisher: Springer
• Length: 232 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"