Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

by Elgar Fleisch and Thorsten Staake

Book Overview

Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard...

• Format: Hardcover
• Language: English
• ISBN: 3540769463
• ISBN13: 9783540769460
• Release Date: May 2008
• Publisher: Springer
• Length: 232 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"