Cotton's Renaissance: A Study in Market Innovation

by George David Smith, Timonthy Curtis Jacobson, Timothy Curtis Jacobson

Book Overview

Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the authors analyze and interpret the responses of cotton growers over two hundred years to the timeless problems of...

• Format: Hardcover
• Language: English
• ISBN: 0521808278
• ISBN13: 9780521808279
• Release Date: September 2001
• Publisher: Cambridge University Press
• Length: 364 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"