Consuming Experience

by Bernard Cova

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

Offering an overview of the consumption...

• Format: Hardcover
• Language: English
• ISBN: 0415382432
• ISBN13: 9780415382434
• Release Date: December 2006
• Publisher: Routledge
• Length: 220 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.4" x 9.4"