Cosmetics Marketing Strategy in the Era of the Digital Ecosystem: Revolutionizing Beauty in the New Market Frontier

by Young Won Park and Paul Hong

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries. In the post-pandemic world,...

• Format: Hardcover
• Language: English
• ISBN: 9819736730
• ISBN13: 9789819736737
• Release Date: October 2024
• Publisher: Springer
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"