Corporate Strategy

by David J. Collis and Cynthia Montgomery

Book Overview

Corporate Strategy is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072312866
• ISBN13: 9780072312867
• Release Date: July 2004
• Publisher: Irwin/McGraw-Hill
• Length: 284 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 7.3" x 9.1"

Customer Reviews

very good book

Excellent condition. The book is excellent so far ( only on chatper 4 ). Highly recommend this.

fast shipment, exactly what I wanted

The book arrived extremely quick. The quality was perfect!

Corporate Strategy: A Resource Based Approach

A helpfull book for understanding the basic approach of corporate level atrategy and comprehensive undeerstanding about resource based approach in strategic management. Although the analysis doesn't covered enough a competitive environment in emerging market such as Indonesia (I am an Indonesians), this book still represent an approach to the wildest world of competition, especially to the poeple who always deal with a decision in corporate level strategy.

The best management tool for analyzing strategic projects.

Corporate Strategy, A Resource-Based Approach, is just that. This book gives the reader, and more importantly, the user, either corporate managers, small business owners or business students, the tools needed to make the strategic decisions necessary to plan for future growth. The resources used for the book are from Harvard and Yale Business Schools, as well as other great institutions throughout the world. The authors documented the tacit knowledge from the most successful global business executives and strategic planners, and composed the ideas into this short, straightforward, easy to read book. The best information gained from this book is the discussion on decisions regarding a company's Resources, Strategic Business Units, and Structure, Systems and Processes. These core components are linked to a company's Vision, Goals and Objectives. From this structured foundation, the book discusses how to form a Coherent firm with Competitive Advantage, while maintaining the proper Control throughout the organization. This book teaches the essential areas necessary to develop future corporate executives, and the decisions needed to sustain a business into the next century.