Corporate Strategy: Theory and Practice

by Ulrich Pidun

This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

"Corporate Strategy" presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples...

• Format: Hardcover
• Language: English
• ISBN: 3658254254
• ISBN13: 9783658254254
• Release Date: June 2019
• Publisher: Springer Gabler
• Length: 282 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.8" x 7.0" x 9.6"