Corporate Strategy in Construction: Understanding Today's Theory and Practice

by Steven McCabe

This book draws together the main elements of strategic management theory and considers their relevance to contemporary practice in construction. It helps students understand what corporate strategy involves and how it is possible to develop a proactive approach to the management of key organisational resources that are essential to attain objectives. Understanding of the importance of strategic management has developed rapidly in the past decade...

• Format: Paperback
• Language: English
• ISBN: 140515912X
• ISBN13: 9781405159128
• Release Date: March 2010
• Publisher: Wiley-Blackwell
• Length: 336 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.7" x 6.7" x 9.5"