Strategic Corporate Communication

by Richard Stanton

Book Overview

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.

This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

• Format: Paperback
• Language: English
• ISBN: 1137544074
• ISBN13: 9781137544070
• Release Date: October 2016
• Publisher: Red Globe Press
• Length: 210 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.3" x 9.3"