Strategic Corporate Communication

by Richard Stanton

Book Overview

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then...

• Format: Paperback
• Language: English
• ISBN: 1137544074
• ISBN13: 9781137544070
• Release Date: October 2016
• Publisher: Red Globe Press
• Length: 210 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.3" x 9.3"