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Paperback Corporate Social Responsibility in Spain: Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group Book

ISBN: 3656551049

ISBN13: 9783656551041

Corporate Social Responsibility in Spain: Concept and Consumer Perception in the Textil Industry. Using the example of the Inditex Group

Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Vienna University of Economics and Business (International Marketing Management), language: English, abstract: Nachhaltigkeit und im Besonderen 'Corporate Social Responsibility' (CSR) gewinnt in den Augen von Konsumenten immer st?rker an Relevanz. Unternehmen sind in der Zukunft gefordert nachhaltige Konzepte mit wirtschaftlicher...

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