Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare

by David Besanko

Book Overview

A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a company may be creating. The strategic interaction takes place in the realm of private politics and corporate social responsibility-perceptions and actions of the company,...

• Format: Hardcover
• Language: English
• ISBN: 0199386153
• ISBN13: 9780199386154
• Release Date: September 2019
• Publisher: Oxford University Press
• Length: 264 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.2" x 9.4"