Corporate Reputation: Reputation Has Become an Essential Strategic Asset for Companies.

by Enrique Carreras

Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies' products and brands. Currently, corporate reputation is one of the most popular non-financial indicators...

• Format: Paperback
• Language: English
• ISBN: 8483567970
• ISBN13: 9788483567975
• Release Date: January 2014
• Publisher: Lid Editorial
• Length: 501 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.3" x 6.0" x 8.9"