Corporate Reputation, Brand and Communication

by Chris Fill and Stuart Roper

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves...

• Format: Paperback
• Language: English
• ISBN: 0273727591
• ISBN13: 9780273727590
• Release Date: February 2012
• Publisher: Pearson
• Length: 360 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 7.7" x 10.3"