Corporate Magazines of the United States

by Sam Riley

This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines...

• Format: Hardcover
• Language: English
• ISBN: 0313275696
• ISBN13: 9780313275692
• Release Date: June 1992
• Publisher: Greenwood
• Length: 296 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.1" x 6.1" x 9.5"