Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

by Jo Whitehead, Michael Goold, Andrew Campbell, et al.

A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities...

• Format: Hardcover
• Language: English
• ISBN: 1118818377
• ISBN13: 9781118818374
• Release Date: June 2014
• Publisher: Jossey-Bass
• Length: 400 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"