Corporate Legends and Lore: The Power of Storytelling as a Management Tool

by Peg C. Neuhauser

No matter what its size, specialty or scope, every organization has its own unique legends and lore that become, over time, part of its identity. Today, managers at every level are using these stories... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070463263
• ISBN13: 9780070463264
• Release Date: January 1993
• Publisher: McGraw-Hill Companies
• Length: 234 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"