Corporate Innovation (RLE Marketing): Marketing and Strategy

by Gordon R. Foxall

Book Overview

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138966827
• ISBN13: 9781138966826
• Release Date: November 2015
• Publisher: Routledge
• Length: 282 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"