Corporate Innovation: Disruptive Thinking in Organizations

by Michael G. Goldsby, Donald F. Kuratko, Jeffrey S. Hornsby

Book Overview

Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century.

Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This...

• Format: Paperback
• Language: English
• ISBN: 1138594059
• ISBN13: 9781138594050
• Release Date: December 2018
• Publisher: Routledge
• Length: 362 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"