Corporate Information Strategy and Management: Text and Cases

by Robert D. Austin and Lynda M Applegate

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072947756
• ISBN13: 9780072947755
• Release Date: October 2005
• Publisher: Irwin/McGraw-Hill
• Length: 672 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.2" x 7.5" x 9.2"

Customer Reviews

good book

I received the text as promised and it was in excellent condition. no problems at all.

Very satisfied

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Received the item promptly and it was in good shape

Shipper got to me right away. The book was correct.

A Manual that IT Executives can use throughout their careers.

This book has several features that roll into a very useful action guide and reference manual. IT executives should keep this book on their desk, and refer to it every time they have a significant decision to be made. The book covers the IT field at the business level, not at the detailed technical level. It treats the information management field from strategy formulation by the business, to operation and retirement of the IT asset. In particular, at the end of each chapter are a series of 10-20 questions that any executive should ask every time she or he has to make judgements or decisions about IT. These questions can be used and re-used throughout an entire career, and will enhance the individual's performance.

Insightful Analysis Not Often Seen

The problem with technologists is that they often become so enamored of the technology that they lose sight of its practical application. Happily, these authors have both a command of the technology and a keen ability to relate it to modern business. This text carries you seamlessly from the early days of computers as simply automation tools to the modern internetworked world. Solid case studies of both successes and failures illustrate the points. This is high-level stuff, and precisely the kind of book that not only students should read, but also every CIO and CEO.