Corporate Identity

By Wally Olins and Olins

Book Overview

Corporate Identity is a fascinating account of the role image has played in organizations ranging from Napoleon's empire to the Confederate States of America to modern corporations such as Coca-Cola,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 087584250X
• ISBN13: 9780875842509
• Release Date: January 1990
• Publisher: Harvard Business Review Press
• Length: 224 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.0" x 9.0" x 10.2"