Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm

by Rene Rohrbeck

Book Overview

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Ren? Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external...

• Format: Paperback
• Language: English
• ISBN: 3790828270
• ISBN13: 9783790828276
• Release Date: January 2013
• Publisher: Physica-Verlag
• Length: 220 Pages
• Weight: 0.77 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"