Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders

by Witold Henisz

Book Overview

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses...

• Format: Hardcover
• Language: English
• ISBN: 1783530553
• ISBN13: 9781783530557
• Release Date: April 2014
• Publisher: Routledge
• Length: 232 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"