Corporate Communications in Construction

by Chris Preece, Krisen Moodley, Alan Smith

Corporate communications--the way a firm relates to its clients, suppliers, shareholders, competitors and staff--has never been more important. More sophisticated and demanding clients, together with increased competition, have meant that construction firms need to build a sustainable corporate image to support marketing efforts. Corporate communications is a vital management function that needs to be planned in sync with the organisation's objectives...

• Format: Paperback
• Language: English
• ISBN: 0632049065
• ISBN13: 9780632049066
• Release Date: November 1998
• Publisher: Wiley-Blackwell
• Length: 240 Pages