Corporate Communication Through Social Media: Strategies for Managing Reputation

by Vidhi Chaudhri and Asha Kaul

Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism.

This textbook provides a comprehensive look at social-mediated developments...

• Format: Paperback
• Language: English
• ISBN: 9386446197
• ISBN13: 9789386446190
• Release Date: November 2017
• Publisher: Sage Publications Pvt. Ltd
• Length: 252 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.5" x 7.4" x 9.7"