Corporate Communication: Strategic Adaptation for Global Practice

by Michael B. Goodman, Peter B Hirsch, Peter B. Hirsch

Book Overview

The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1433106213
• ISBN13: 9781433106217
• Release Date: May 2010
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 260 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"