Corporate Communication: An International and Management Perspective

by Otto Lerbinger

Provides an international and management perspective on the field of corporate communication

Corporate communication plays an important role in higher-level management to help build and preserve a company's reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the...

• Format: Paperback
• Language: English
• ISBN: 1119471370
• ISBN13: 9781119471370
• Release Date: December 2018
• Publisher: Wiley-Blackwell
• Length: 360 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 7.0" x 9.9"