Corporate and Brand image among Telugu dailies in Indian Print Media

by Pradeep Kumar

Doctoral Thesis / Dissertation from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, course: M. Phil in Management, language: English, abstract: Unlike the global print industry, which is moving towards digitisation and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. The print industry in India, with over...

• Format: Paperback
• Language: English
• ISBN: 3656546037
• ISBN13: 9783656546030
• Release Date: November 2013
• Publisher: Grin Verlag
• Length: 262 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"