Corning and the Craft of Innovation

by Margaret B.W. Graham and Alec T. Shuldiner

Book Overview

For 150 years, Corning Incorporated has repeatedly succeeded in their quest to create new products for an ever-changing marketplace. Corning and the Craft of Innovation is the story of the extraordinary research and development strategy that propelled this company to its leadership position in leading-edge technologies for the new world economy.
Since its founding in the mid-nineteenth century, Corning has placed a premium on research and development...

• Format: Hardcover
• Language: English
• ISBN: 0195140974
• ISBN13: 9780195140972
• Release Date: June 2001
• Publisher: Oxford University Press
• Length: 528 Pages
• Weight: 0.40 lbs.
• Dimensions: 1.6" x 6.5" x 9.5"

Customer Reviews

A Good Read!

When you hire a corporate biographer, the result should be thorough, imbued with inside knowledge and, perhaps, a bit flattering. And so is this book, which was commissioned by Corning in conjunction with the firm's sesquicentennial celebration. As the title suggests, the focus of the book is on the innovational nature of the company and how Corning has capitalized on its creativity through flexible strategic responses to changing market demands. Although the corporate origins of the book cast doubts on its objectivity, we from getAbstract recommend Corning and the Craft of Innovation as an interesting case study in the management of a company that lives and dies with innovation.