Core Concepts of Marketing

by John Burnett

Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471469483
• ISBN13: 9780471469483
• Release Date: June 2003
• Publisher: Wiley
• Length: 300 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 7.8" x 9.7"