How to write an advertising copy in 25 steps comprising of basic principles for writing copies that sell. After the careful study of the steps, you will figure out: Where to start? What makes an excellent copy available. How to write? Involvement of the reader into the copy -- how to make the copy readable. What to write? How to stir into a required action. How to make a letter? Psychology of copies perception. How to use it. This book opens a series...