Copywriting for the Electronic Media: A Practical Guide

by Milan D. Meeske

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).

• Format: Paperback
• Language: English
• ISBN: 053415624X
• ISBN13: 9780534156244
• Release Date: June 1991
• Publisher: Wadsworth Publishing Company
• Length: 377 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.7" x 8.6" x 11.0"

Customer Reviews

well written, but out of date

Since this book is from 1998, it's quite out of date and doesn't cover many new media or ideas from the last few years.

For what it is...

This book contains a lot of information needed to learn about the commercial & internet world. The way the book is formatted makes it so much easier to learn. Even after I sell this book and after I leave this class, I will still remember all the information I learned because it was just that readable.