Copywriting for Marketing Communications

by Ashley Hastings

Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language.

Copywriting for Marketing Communications covers every stage of the copywriting process. It explains how to get your head round the...

• Format: Paperback
• Language: English
• ISBN: 1908293454
• ISBN13: 9781908293459
• Release Date: September 2017
• Publisher: Cgw
• Length: 332 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"