Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business

by Ian Atkinson and Ian Atkinson

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter...

• Format: Paperback
• Language: English
• ISBN: 190779414X
• ISBN13: 9781907794148
• Release Date: July 2011
• Publisher: Lid Publishing
• Length: 224 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"