Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas

by Mark Earls

Book Overview

THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before?

Mark Earls,...

• Format: Paperback
• Language: English
• ISBN: 1118964969
• ISBN13: 9781118964965
• Release Date: May 2015
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.7" x 7.3" x 9.5"