Copy Chasers on Creating Business-To-Business Ads

by Ed Lawler

Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234702
• ISBN13: 9780844234700
• Release Date: January 1994
• Publisher: NTC Business Books
• Length: 224 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 7.6" x 9.6"

Customer Reviews

Copy Chasers - Gets Creative Juices Flowing

This is the first advertising related book that really focuses on key points to help you generate better ad copy. It covers some Advertising 101 topics that we all need for refreshers and uses actual pictures of ads in the explanation of what works and what doesn't. I found that while reading this book that it was very hard not to be thinking about my nest ad idea and had to stop many times to make notes for use in later creative sessions on creating new copy. It really gets the creative juices flowing!They keep the advice very practical and offer very helpful hints at the end of every chapter. It reads very easily and quickly without belaboring statistics and references to old ways of doing the business. If you are in advertising now, just getting in or are in upper management this book should be on your business reference shelf. I constantly go back to it for refreshers on what works and what doesn't.