"The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of." --Andy Warhol "Swim upstream. Go the other way. Ignore the conventional wisdom." --Sam Walton What's So Cool About Retail? Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the...