Cool Nations: Media and the Social Imaginary of the Branded Country

by Katja Valaskivi

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term 'cool' suitable for describing some essence of their country's brand.

Cool Nations. Media and the Social Imaginary of the Branded Country　

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• Format: Paperback
• Language: English
• ISBN: 0367869403
• ISBN13: 9780367869403
• Release Date: December 2019
• Publisher: Routledge
• Length: 164 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"