Converted: The Data-Driven Way to Win Customers' Hearts

by Neil Hoyne

Book Overview

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are...

• Format: Hardcover
• Language: English
• ISBN: 0593420659
• ISBN13: 9780593420652
• Release Date: February 2022
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.63 lbs.
• Dimensions: 1.0" x 5.3" x 7.0"