Conversations with Marketing Masters

by Louella Miles, Laura Mazur,  , et al.

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

• Format: Hardcover
• Language: English
• ISBN: 0470025913
• ISBN13: 9780470025918
• Release Date: March 2007
• Publisher: Wiley
• Length: 248 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.4" x 9.0"