Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)

by Dave Gerhardt, David Cancel, Dave Scatchard

Book Overview

Real-time conversations turn leads into customers

Conversational Marketing and Sales is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our...

• Format: Hardcover
• Language: English
• ISBN: 1119541832
• ISBN13: 9781119541837
• Release Date: January 2019
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.2" x 6.2" x 9.2"