Controversies in Contemporary Advertising

by Kim Bartel Sheehan

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the...

• Format: Paperback
• Language: English
• ISBN: 1452261075
• ISBN13: 9781452261072
• Release Date: August 2013
• Publisher: Sage Publications, Inc
• Length: 336 Pages
• Weight: 1.52 lbs.
• Dimensions: 0.7" x 7.3" x 9.1"