Controlling Your Brand in the Age of Amazon: The Brand Executive's Playbook For Winning Online

by James Bryan Thomson, Whitney Gibson, James Thomson

Book Overview

In today's world of retail, most brands:
● don't know the identity of retailers selling their products in online marketplaces;
● don't know where these online resellers sourced inventory of the brand;
● don't know what proportion of inventory going through distributors is redirected to online channels;
● don't adequately police activities involving resellers that offer the brand's products in new multipack quantities...

• Format: Paperback
• Language: English
• ISBN: 0998484628
• ISBN13: 9780998484624
• Release Date: February 2020
• Publisher: James Thomson
• Length: 142 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"