Controlling the Message

by Efe Sevin

This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838389409
• ISBN13: 9783838389400
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 88 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"