Continuous Improvement Marketing

by Stephen Hawley Martin

As the Red Queen said to Alice, "Now, here, you see, it takes all the running you can do, to keep in the same place." She might have been talking about doing business in the 21st century, which is why so many have instituted continuous improvement programs in manufacturing and other disciplines. Now there's a methodology developed specifically for marketing that can also be applied to the workings of an entire company, large or small.

Stephen...

• Format: Paperback
• Language: English
• ISBN: 1515163113
• ISBN13: 9781515163114
• Release Date: July 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 128 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"