Contextual Pricing: The Death of List Price and the New Market Reality

by Robert Docters, Michael Barzelay, Cecilia Nguyen, et al.

Book Overview

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS

"Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company's products and services."
--Mark Greatrex, Chief Marketing Officer, Cox Communications, and former SVP, Global Still...

• Format: Hardcover
• Language: English
• ISBN: 0071772464
• ISBN13: 9780071772464
• Release Date: November 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.22 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"