Contextual Innovation Management: Adapting Innovation Processes to Different Situations

by Duin Van Der Patrick, Roland Ortt, Patrick Van Der Duin

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.

This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate...

• Format: Paperback
• Language: English
• ISBN: 1032174285
• ISBN13: 9781032174280
• Release Date: September 2021
• Publisher: Routledge
• Length: 160 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"